A fukamushi sencha.
Single-origin from Chiran, Kagoshima — the Asatsuyu cultivar, often called "natural gyokuro", taken further with seven days of light shading.
知覧産 朝露 — かぶせ深蒸し茶
Asatsuyu is sometimes called "the natural gyokuro" — a nickname earned by its inherent umami, rich even when grown without shading.
Our Chiran Asatsuyu takes that further. By adding seven to ten days of light shading (kabuse) to this already umami-rich cultivar, we draw out a depth that goes beyond either approach alone.
The colour of matcha. The depth of umami.
Free of bitterness.
Kikunaga district, Chiran — looking toward Mt. Kaimon
Notes recorded after first infusion at 70°C, 30 seconds.
Sweet edamame,
kombu-like umami,
young grass
Vivid emerald,
translucent
Silky,
full-bodied,
refined
Pronounced umami,
green-pea sweetness,
virtually no bitterness
Long umami,
subtle sweetness aftertaste,
mouth-filling
Chiran sits at the southern edge of Japan's tea-growing world. Volcanic soil, warm climate, and an early harvest define its character — a richness and depth that northern terroirs cannot match.
The "Chiran-cha" appellation includes three districts: Chiran, Ei, and Kawanabe. This tea is grown exclusively within Chiran district — specifically in the Kikunaga area, on ASIAGAP-certified fields.
A small cooperative of 34 farming families has cultivated tea here together for nearly fifty years, sharing knowledge, infrastructure, and a quiet commitment to first-flush quality.
Most Asatsuyu sencha sold abroad is unshaded — relying on the cultivar's natural umami alone. We take a different approach.
For seven to ten days before harvest, the fields are covered with shade cloth. This brief shading slows photosynthesis, redirecting the plant's energy toward the accumulation of theanine and glutamate — the amino acids responsible for umami.
Shorter than the three-week shading of gyokuro or matcha, this is kabuse: a measured technique that draws out depth without sacrificing the freshness of sencha. The result is a tea that combines the umami of shaded leaves with the clarity of an infusion.
Asatsuyu — meaning "morning dew" — is one of the rarest cultivars in Japan, accounting for less than one percent of national production.
The cultivar is widely known as "natural gyokuro": high in theanine, low in catechins, with a soft, sweet, grain-like character even when grown without shading.
Asatsuyu is rarely grown at scale — vulnerable to frost, demanding in cultivation, and limited to Kyushu and parts of Shizuoka. Even within Kagoshima, where Yabukita dominates, Asatsuyu remains uncommon.
Where standard sencha is steamed for thirty to forty seconds, fukamushicha is steamed two to three times longer.
The result is a finer leaf, a denser body, and a vivid emerald liquor that infuses almost instantly. The longer steam softens any edge of astringency, leaving only umami, body, and clarity.
The leaves travel from Kagoshima to Yaizu, where each lot is hand-blended, gently fired, and packed under our roof — under the same standards that have defined Nagamine Seicha since 1876.
| Matcha | Chiran Asatsuyu | |
|---|---|---|
| Cultivation | Heavily shaded · 3+ weeks | Briefly shaded · 7–10 days |
| Form | Stone-ground powder | Whole leaf, deep-steamed |
| Preparation | Whisked into water | Brief infusion, 30 seconds |
| Colour | Vibrant green powder | Vivid emerald liquor |
| Body | Suspended, full-textured | Crystal-clear, silky |
| Umami | Strong, vegetal | Deep, refined |
| Bitterness | Pronounced | Virtually none |
Convinced? Samples are available to qualified buyers.
For those who came to Japanese tea through matcha, this is a sencha that feels familiar.
The same emerald liquor. The same depth of umami. Poured rather than whisked — a different way to meet the same depth.
Asatsuyu is the cultivar that bridges two worlds: the intensity of matcha, and the clarity of sencha.
In the West, premium sencha is often judged by the shape of its leaves — long, needle-like, perfectly intact.
Fukamushi takes a different path. Steamed longer, the leaves break finer, releasing colour and flavour almost on contact with water.
A sencha judged not by the shape of its leaf, but by what it gives the cup.
Asatsuyu was always rare — less than one percent of Japan's tea production.
Today, the cultivar's deep umami has found new value in the global rise of matcha. Much of Japan's Asatsuyu is now finished as tencha, or blended into matcha, where its amino-acid density adds depth.
What remains as pure fukamushicha sencha is a smaller harvest each year — a tea preserved in its original form, for those who wish to taste the cultivar on its own.
The classic preparation. Best for revealing the cultivar's umami depth and full body.
Slow extraction draws out an exceptional umami with virtually no astringency. Refrigerate overnight.
Pour ice directly over the leaves. The slow melt produces a concentrated, crystalline cup.
Asatsuyu is a Japanese green tea cultivar, sometimes called "natural gyokuro" for its inherent umami depth. The name means "morning dew" in Japanese. It accounts for less than 1% of Japan's tea production.
Most Asatsuyu sencha sold internationally is grown without shading. Our Chiran Asatsuyu adds seven to ten days of light shading (kabuse-style) to deepen umami further, and is finished as fukamushicha (deep-steamed) for an emerald liquor and silky body.
The colour and umami depth are remarkably matcha-like. The texture, however, is entirely sencha: crystal-clear liquor, silky body, no powder, no whisking. For matcha drinkers, it offers a familiar depth in a different form — without the bitterness.
Kabuse means "covered" — a brief shading of the tea fields for 7–10 days before harvest. Shorter than the 20+ days used for gyokuro or matcha, kabuse increases theanine and glutamate while preserving the freshness of sencha.
The leaves come from a small ASIAGAP-certified cooperative in the Kikunaga district of Chiran, Kagoshima — in southern Kyushu. Chiran is one of Japan's southernmost premier tea regions, with volcanic soil and an early-spring harvest.
Yes. The cultivation fields are ASIAGAP-certified at the cooperative level, a globally-recognised standard for safe and sustainable agricultural practice.
Yes. We offer wholesale supply to qualified buyers worldwide, with samples available on request. Minimum order is 5 kg. Please request a sample or email us directly to discuss specifications and pricing.
Samples are available
to qualified buyers.
For wholesale and trade inquiries.
Sample requests reviewed individually · Reply within two business days.