Matcha Lineup 2026 — Four Named-Producer Selections
The detailed 2026 matcha selections, with notes on each producer and cultivar.
View lineup →Shade-grown tencha from named single-producer estates in Shizuoka. Ceremonial-grade matcha for cafés, specialty importers, and beverage programs. Small-lot, named-producer selections with no anonymous bulk sourcing. MOQ 1kg. FOB Yaizu. Since 1876.
Our 2026 matcha lineup is built around named single-producer estates, all first-flush, all shade-grown. We work directly with growers ahead of harvest — not through auction-anonymous channels.
First-flush only. All matcha selections are ichibancha — the first-pluck harvest of the year. The leaves are shade-grown for 20 days or more before harvest, processed as tencha, and stone-milled to matcha-grade fineness. The supply is contracted ahead of harvest so wholesale partners can plan against stable allocation.
Named producers, not anonymous chains. Our matcha comes from named single-producer estates. Every lot is traceable to a grower with a face, a name, and a documented history. Selections in our 2026 lineup include estates in Makinohara, Fukuroi, and Fujieda — each with their own cultivar, terroir, and production character.
The matcha category has become loose in international markets. Cheap powdered green tea is often sold under the matcha name, blurring what should be a specific product. We draw the line clearly.
We produce powdered green tea for foodservice — aki-bansha funmatsu — but we sell it as powdered green tea, not as matcha. The two are not the same product. Matcha is shade-grown tencha, stone-milled, first-flush. Powdered green tea is unshaded, often autumn-harvest, ground at coarser fineness. Both have their place. Confusing them serves no one.
This distinction matters most for buyers building serious beverage programs. If you are sourcing matcha for ceremonial preparation, latte service at a café that respects the category, or any program where your customers know the difference, you need shade-grown first-flush tencha. If you are sourcing powdered green tea for culinary applications — ice cream base, baked goods, savory cooking — powdered green tea is the right product, at the right price, with no misleading label.
We supply both. We label both honestly. That is the commitment.
Built for international B2B wholesale — documentation, MOQ, and shipping terms suited to specialty importers, café groups, and beverage programs.
We work with B2B partners who treat matcha as a category with rules — not a trend term. If you need first-flush, named-producer, shade-grown tencha, we can supply you. If you need anonymous bulk powder, we will refer you elsewhere.
Building portfolios with single-producer matcha and full export documentation.
Sourcing ceremonial-grade and high-latte-grade matcha at consistent quality, year over year.
Adding a Japanese matcha service to breakfast, afternoon, or omakase programs.
Sourcing honest powdered green tea (separately from matcha) for ice cream, bakery, and culinary use.
Pricing, available lots, and specifications — direct from the fifth-generation representative director.